Why Early Adopters Win Big on TikTok

You see, this is how you write a blog - very demure, very cute-sy.

If you've spent any time on TikTok, you know just how fast trends can come and go. One day, a particular dance, challenge, or audio clip can dominate your feed, and the next, it’s replaced by something entirely new. In the blink of an eye, content creators can turn into viral sensations, brands can explode in popularity, and new businesses can emerge—all from one piece of viral content.

One of the trends to capture the internet’s attention recently is Jools Lebron’s "very demure, very cutesy." This trend has taken TikTok by storm, with Jools' original video already racking up an impressive 33 million views—and the number keeps climbing. The trend has even caught the attention of celebrities like Khloé Kardashian and Jennifer Lopez, who have joined in on the fun too.

So, what is it about this particular trend that has everyone hooked?
But more importantly, why is being an early adopter of trends like this so important? Let's dive into understanding early adoption of trends and how it can work in your favour.

The Captivating Appeal of "Very Demure, Very Cutesy"
At its core, the "very demure, very cutesy" trend is a playful take on femininity. It embraces sweet, innocent behaviour, reminiscent of traditional gender roles but with a modern, playful twist. While some users participate in the trend with sincerity, others add a layer of irony, using it to poke fun at the unrealistic expectations society often places on women.

This trend’s versatility is what truly makes it stand out. Depending on how it's approached, it can be humorous, endearing, or even satirical. This kind of flexibility invites a wide range of creators to participate, from those who fully embrace the aesthetic to those who seek to challenge it.

Why Early Adoption Matters

Let’s explore why jumping on trends early, like "very demure, very cutesy," can be a game-changer—even if you’re not the trend’s originator.

Boosted Visibility on TikTok:
When a trend is just beginning to gain traction, early adopters often enjoy significant visibility. TikTok’s algorithm tends to promote content that aligns with new and emerging interests. By engaging with a trend early, you can put yourself in front of a larger audience before the platform becomes oversaturated.

Staying Relevant in the Market:
For content creators, influencers, and brands, staying ahead of trends is crucial for maintaining relevance. Your audience expects you to be in the know, and being an early participant in a trend shows that you’re up on your cultural moments. It also helps you build authority in your niche, as followers will see you as someone who’s always one step ahead.

Opportunities for Creative Innovation:
Being an early adopter doesn’t mean that you just copy what’s already out there. The real advantage comes from adding your unique twist to the trend. By getting involved early, you have the creative freedom to experiment and differentiate yourself from others who may jump on the bandwagon later.

Networking and Collaboration:
Early involvement in a trend often opens the door to collaboration. Other creators who are also early adopters might reach out for partnerships or shoutouts, helping you grow your following and establish valuable connections within your community.

Potential for Monetisation:
Brands and advertisers are always on the lookout for creators who can tap into emerging trends. By being an early adopter, you make yourself more appealing to potential sponsors who want to associate their products with the latest cultural phenomena on TikTok.

The Downside of Waiting Too Long

Now while there are definitely clear benefits to being an early adopter on platforms like Tik Tok, the reverse is also true—waiting too long can significantly diminish your impact. Once a trend hits its peak, the market becomes crowded, making it much harder to stand out. At that point, joining the trend can feel more like following the crowd than leading it. To be honest, when audiences have already been exposed to countless iterations of a trend, the novelty wears off. This makes it challenging to capture attention or create something memorable.

The runaway success of Jools Lebron’s "very demure, very cutesy" trend highlights the true power of TikTok’s ecosystem. By understanding what makes trends go viral and recognising the value of early adoption, content creators can strategically position themselves to ride the wave of the next big trend.

While it’s impossible to predict which trend will explode next, staying engaged, experimenting with your content, and being willing to take risks will keep you ahead of the curve. Whether you’re a content creator, influencer, or brand, one thing is clear: in the world of social media, timing is everything. So, the next time you notice a trend starting to emerge, don’t wait—jump in and make it your own.

By being part of the initial wave, you not only increase your visibility and relevance but also contribute to shaping the trend itself. And who knows? You might just be the one to spark the next viral sensation on TikTok.