How to Sell More with Instagram Stories

Move over "story telling" and say hello to "story selling" - the art of nailing your Instagram stories to make more money.

In the world of social media, Instagram Stories are an incredibly powerful tool that businesses, side hustlers and money makers can use to engage with their audience and drive sales.

With over 500 million daily active users, learning how to leverage Instagram Stories can skyrocket your brand's visibility and put more money in the bank. Whether you're new to Instagram or looking to supercharge your strategy, the information below is going to give you the steps to create engaging and creative Instagram Stories that actually convert your audience to customers.

With any social media content that you create, you need to learn how to capture the viewers attention in milliseconds - this applies to Instagram stories too. If you can capture and then keep their attention - you have the power to unlock a new world of growth in your business.

Let's begin with the basics of actually creating and Instagram story:

Accessing Instagram Stories:
Open Instagram and swipe right from your feed or tap the + icon at the top right of your screen.

Creating a Story:
Take a photo or video, or upload one from your gallery. You can add multiple clips to create a sequence of stories.

Editing Tools:
Use stickers, text, drawing tools, filters, and more to enhance your content.

Adding Your Branding:
It's important to pick a font and colours that you will stick to each time with your Instagram stories so that when your audience swipes across them while browsing stories, they instantly recognise  yours. 

Now while that's the very first step to create an Instagram story - let's dive deeper into the tips that are going to help you create high quality stories and increase your chances of story success.

Image credit: www.instagram.com

1. Use High-Quality Visuals
Quality matters. With any good content - make sure that your photos and videos are clear, well-lit, and visually appealing. Use natural light whenever possible and avoid blurry images. It really does matter as beautiful visuals are more likely to capture and retain your audiences attention.

2. They Call Them Stories For A Reason
It might sound obvious but they didn't call them "stories" for nothing!
Build your stories out in a sequence that tells a story and has your audience coming back throughout the 24hours to look for updates and follow along. Humans are wired for story telling - so the better you can become at taking them on a journey, the more likely they will be to follow along. Try to avoid from jumping from one thing to another - make them cohesive and remember that the more you can make your audience feel as though they have a private, front row seat to your life - the more invested they will become.

3. Use the Interactive Engagement Features
Instagram offers a variety of interactive stickers like polls, quizzes, and questions. To increase the engagement in your stories, always strive to give your audience an action to take. It enables them to interact with your content, which indicates to Instagram that people care about content and it should pushed out to more people. Not only are these tools brilliant for building engagement, but you can actually use them to gain insight into your audience and know them on a deeper level. Ask questions, give them options, get their opinion - they will feel involved and you will get to know them better which enables you to sell to them better.

4. Share User-Generated Content
Showcasing content created by your customers not only provides social proof but also builds a sense of community. Stories are a great place to share testimonials, unboxing videos, or customer photos, and tag them in your stories so that they have the ability to reshare to their stories too - effectively putting your brand in front of their audience! 

5. Add a Strong Call-to-Action (CTA)
Each story should have a clear CTA. Whether it’s “SWIPE UP TO SHOP,” “TAP TO DOWNLOAD,” or “DM US FOR MORE INFO,” guide your audience on what to do next. Make your CTAs compelling and straightforward to help drive your conversions.

There you have it Bish, by starting with these tips, you'll be well on your way to mastering Instagram Stories and boosting your sales. Remember, the key is to be creative, consistent, and always take note of what is or isn't working so that you can double down when your Instagram stories start to perform. 


🔥 CHALLENGE: Create a 7 day plan for your Instagram stories so that you can practice your consistency with your Instagram story content. Your goal during this time should be to create as many engagement opportunities as possible in your stories to see how high you can take your story views across the seven day period. 

👏 NEXT STEPS:
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